VIRTUAL
LAUNCH

Here's a recap of a memorable experience when my team and I had to pull off a product launch in the Spring of 2020, just as the COVID pandemic was beginning.

 

We'd spent months prepping for our first FDA-cleared SaaS product to be debuted at the TSANZ Conference in Melbourne, and then officially launched at the ATS2020 Conference in the U.S. When the world went on lockdown, our team pivoted beautifully to create - at warp speed - a VR-capable, 360-degree interactive experience. 

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While I wish the experience was still live and viewable online, hopefully, this preview video created by Colour Andre (based in Melbourne, AUS) will provide a glimpse of the great work that was done.