video production

This one was fun just be a part of. The filming crew was great and we were able to bank a lot of great video for interview snippets. Also, I quickly learned that I prefer to be behind the camera, rather than in front of it. Ha!

During the COVID-19 pandemic, I had the unique opportunity to produce a Key Opinion Leader (KOL) video series for 4DMedical, Inc. When the pandemic forced us to pivot from an in-person product launch to a virtual one, it wasn’t my first time directing something remotely, but it was the first time I directed a small film crew and interview subject from afar (with me in Los Angeles and the crew in the D.C. area). This experience truly highlighted the importance of adaptability and resilience. It was a situation that required quick thinking and creative problem-solving, and I’m incredibly grateful for being pushed out of my comfort zone!

This was the first product feature I got to direct for POS360. By no means will it ever win an award, but as I like to say... I love a challenge and don't mind being pushed outside of my comfort zone. And in this instance, by "comfort zone" I mean plenty of lead time to write a script, hire actual actors, secure a proper location, etc. Lol... But there are always going to be times when we're tasked with pulling something off quickly and with limited resources, and when that happens, I say BRING IT. It helped to have our video production manager, Allen, who was always a rock star. And kudos to one of our CS reps, Ashley, who braved being in front of the camera for us and became our POS360 spokesperson!

Here's another video from the KOL Video Series I produced for 4DMedical, Inc.

Here is one of the primary explainer videos we used for our website, socials, and the 2020 virtual product launch. I only helped in terms of coordination for this one as this was only a brand refresh and update from a previous version, but it's a great example of the types of videos my team produced to explain a brand new technology no one had heard of yet!

This one was a fun spoof I got to produce & direct at POS360. Our Sr. Marketing Director decided at the last minute that he wanted a spoof of the Hallmark Channel's holiday romcoms with about a 72 hour turnaround. I mean, I do like a challenge...

While at 4DMedical, I put on my Project Manager hat and worked with an external design team to coordinate a few video projects that became especially important during our full corporate rebrand. We used this video on our website and in social media campaigns, as well as investor events.

This animation video was made by Colour Andre in 2021 after we were notified that 4DMedical had been awarded the Australian Federal Government’s MRFF Frontier Health and Medical Research grant for AUD$28.9 million. 4DMedical had formed a consortium of the top universities and hospitals in Australia to utilize the grant to build the world's first dedicated lung imaging machine for our proprietary lung imaging tech, XV Technology (tr).

Another great Colour Andre edit for 4DMedical's first FDA cleared product that debuted at our 2020 virtual launch.